Unit 03 - Awareness of Converging Digital Technology within the Creative Media Sector

In order to achieve the standards set out in the assessment criteria, you are requied to cover the following topics in a blog. Please use the title...

Unit 03 – Awareness of Converging Digital Technology within the Creative Media Sector

Understand the use of digital technology within the Creative Media sector

What does this mean? What do we mean by digital technology? What is the Creative Media sector? How does this affect us day-to-day?

• Describe the uses of digital technology within the Creative Media sector.
• What relationships has the use of digital technology created between industry, and the Creative Media sector?
• Describe the issues relating to copyright with digital technology i.e. file sharing, is this legal? If yes, why? If no, why not?
• Explain what is meant by 'converging technology'.
• Explain the impact of converging technology on the workforce within a specific Creative Media workforce.
• Describe how audiences expectations of technology change as technology changes i.e. On demand television, watching TV is no longer confined to a television as people watch TV on laptops / mobile phones etc,
• Describe how this multi-platformed approach to media use has allowed the media industry to reach new audiences.
• Describe the commissioning process, and funding available for converging technologies.
• Explain how we can identify, and exploit, converging technology.
• Identify, research, and plan, a product to be used within a converging technology i.e. and app / a website etc
• Evaluate your findings from your plan.

Use the internet to aid you in the completion of this task.

Once complete, copy your blog url (e.g. distinctivetrainingCDM.blogspot.com/unit03) in the COMMENT section underneath. We will then click the link and assess your blog from there.


1.1

http://www.skillset.org/skillset/role/article_2643_1.asp

The links below give you a general idea of how the creative media industries distribute and use material within the sector through converging technologies:

http://vimeo.com/

http://vimeo.com/37234722

http://www.beatport.com/

http://www.beatport.com/#search?query=Stanton+Warriors

1.2

http://www.wipo.int/about-ip/en/

2.1, 2.2

http://newtechcommunicator.blogspot.com/2009/08/4-examples-of-convergent-technology.html

http://www.slideshare.net/bethnapoli/convergent-technology-basics

http://www.symbio.com/techblog/?p=102

http://www.wisegeek.com/what-is-technological-convergence.htm

http://www.google.co.uk/search?q=converging+technology+examples&start=10&hl=en&sa=N&rlz=1R2ACPW_enGB357&prmd=imvns&tbm=isch&tbo=u&source=univ&ei=q6tTT5-KEciM8gPMqvHwBQ&ved=0CEYQsAQ4Cg&biw=1525&bih=721

3.1, 3.2, 3.3, 4.1, 4.2, 4.3

http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/publicpurposes/creativity.html

http://www.convergenceculture.org/podcasts/

http://blog.quantel.eu/2011/02/trends-in-2011-post-ipad-multi-platform-content-delivery/

http://www. http://bellfund.ca/bliki/contents/design-and-build-cross-platform-content/netbiscuits.com/mobile-content-publishing

http://emediavitals.com/content/cross-platform-content-new-imperative

Outcomes covered in this blog:
Unit 3.1.1, 3.1.2, 3.2.1, 3.2.2, 3.3.1, 3.3.2, 3.3.3, 3.4.1, 3.4.2, 3.4.3