Unit 25 - Produce Copy for Interactive Media

In order to achieve the standards set out in the assessment criteria, you are requied to cover the following topics in a blog. Please use the title...

Unit 25 – Produce Copy for Interactive Media

Describe the Creative Media Industry

What does this mean? What is 'copy'? What do you think 'copy' means in this context? How have you used 'copy' during your time at Distinctive?

In order to complete this blog successfully, we want you to write a blog that uses these standards as areas to talk about when you produce your websites / blogs.

• Identify relevant constraints, possibilities and opportunities offered by the selected target medium/platform
• Identify key constraints or considerations arising from the use of an online content management system
• Identify a style that is suitable for the target audience and purpose of the communication    
• Maintain a consistent style both within texts and between related texts
• Ensure that grammar, punctuation and spelling are accurate and appropriate
• Structure the text-based content for readability and accessibility
• Identify search engine optimisation techniques as appropriate
• Format copy, following relevant writing conventions, style guides and policies
• Produce appropriate captions or descriptions to accompany content
• Provide clear, consistent and accessible hyperlinks
• Produce and embed metadata
• Proofread copy to check for any errors
• Check the accuracy of any facts and figures quoted, seeking advice as required
• Review the content against any legal and ethical considerations
• Make any necessary changes to comply with relevant legislation

Why do you think these areas are important when producing copy for interactive media?

Use the internet to aid you in the completion of this task.

1.1, 1.2, 2.1, 2.2, 2.3, 2.4, 2.6,  

http://en.wikipedia.org/wiki/Text_editor

http://www.formula.co.uk/tech6.htm

http://www.designer-daily.com/28-great-typography-blogs-websites-5032

http://en.wikipedia.org/wiki/Target_audience

3.1, 3.2

http://en.wikipedia.org/wiki/Proofreading

4.1, 4.2

http://en.wikipedia.org/wiki/Media_ethics

Once complete, copy your blog url (e.g. distinctivetrainingCDM.blogspot.com/unit25) in the COMMENT section underneath. We will then click the link and assess your blog from there.

Outcomes covered in this blog:

Unit 25.1.1, 25.1.2, 25.2.1, 25.2.2, 25.2.3, 25.2.4, 25.2.5, 25.2.6, 25.2.7, 25.2.8, 25.2.9, 25.3.1, 25.3.2, 25.4.1, 25.4.2